I build & scale digital products, fix support chaos, and explore the world one cup of coffee and one beer at a time.
I’m Rafin, a Product & Support Leader who has spent the past 7+ years building, scaling, and managing digital products used by millions of people across the WordPress and Shopify ecosystems.
I enjoy solving messy problems, improving user experience, and finding clarity in chaos.
"Lazy but weirdly efficient"
7+ years building products and scaling support teams.
A selection of tools and platforms I've helped bring to life.
Helped scale from 60K → 2M+ active installations. Led roadmap planning and feature strategy.
Knowledge base solution with AI capabilities. Improved customer satisfaction through better documentation.
Advanced link management plugin. Streamlined affiliate marketing and link tracking workflows.
Shopify app offering customizable product FAQ options to reduce support tickets.
From WordCamp Asia to chaotic street markets in Malaysia. I prefer hostels over hotels and local street food over fine dining.
Fueled by caffeine and curiosity.
The ultimate travel combo.
Nighttime WWE 2K24 gamer. Arsenal supporter (unfortunately).
Metallica, Alter Bridge, Arctic Monkeys.