Rafin Khan
Product &
Support Leader
I build & scale digital products, fix support chaos, and explore the world one cup of coffee and one beer at a time.
Working at the intersection of product, support, & growth.
I’m Rafin, a Product & Support Leader who has spent the past 7+ years building, scaling, and managing digital products used by millions of people across the WordPress and Shopify ecosystems.
I enjoy solving messy problems, improving user experience, and finding clarity in chaos.
Career Highlights
7+ years building products and scaling support teams.
Product Work
- Helped scale Essential Addons for Elementor from 60K → 2M+ active installations.
- Led roadmap planning for multiple WPDeveloper & Startise products.
- Drove AI features: BetterDocs AI Chatbot, StoreFAQ enhancements.
Support Leadership
- Built multi-timezone support systems across global teams.
- Improved customer satisfaction through systems, workflows, and documentation.
- Led ticket review workflows, performance audits, and training.
Impact Metrics
- 6 Million+ active users influenced.
- 7+ years in product & support leadership.
- 10+ products managed or contributed to.
Featured Projects
A selection of tools and platforms I've helped bring to life.
Essential Addons
Helped scale from 60K → 2M+ active installations. Led roadmap planning and feature strategy.
BetterDocs
Knowledge base solution with AI capabilities. Improved customer satisfaction through better documentation.
BetterLinks
Advanced link management plugin. Streamlined affiliate marketing and link tracking workflows.
StoreFAQ
Shopify app offering customizable product FAQ options to reduce support tickets.
11+ Countries Visited
From WordCamp Asia to chaotic street markets in Malaysia. I prefer hostels over hotels and local street food over fine dining.
Coffee Experiments
Fueled by caffeine and curiosity.
Beer & Beach
The ultimate travel combo.
Arsenal & WWE
Nighttime WWE 2K24 gamer. Arsenal supporter (unfortunately).
On Repeat
Metallica, Alter Bridge, Arctic Monkeys.